CROSSMEDIA MARKETING INDRUK


Company: Kennisnet
Year: 2014

Every 6 months Kennisnet used to publish a magazine: inDruk. To get more subscribers for this magazine, we deployed a crossmedia marketing campaign. Using direct mail, email marketing and social media channels (messages planned using Hootsuite), we managed to get 2.000 extra subscribers within 2 weeks.

My main responsibility in this project was organizing and planning the email marketing part of the campaign, matching it with the other channels.

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