CROSSMEDIA MARKETING INDRUK


Company: Kennisnet
Year: 2014

Every 6 months Kennisnet used to publish a magazine: inDruk. To get more subscribers for this magazine, we deployed a crossmedia marketing campaign. Using direct mail, email marketing and social media channels (messages planned using Hootsuite), we managed to get 2.000 extra subscribers within 2 weeks.

My main responsibility in this project was organizing and planning the email marketing part of the campaign, matching it with the other channels.

0 thoughts on “CROSSMEDIA MARKETING INDRUK

  1. Wonderful blog! I found it while searching on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Thanks

Leave a Reply

Your email address will not be published.