ONLINE CAMPAIGN ‘PROGRAMMING’

Company: Kennisnet
Year: 2014

An important subject at Kennisnet was to introduce children to the art of programming. Kennisnet released a special edition of the magazine Donald Duck; the ‘Digiduck’. Within one of my products, WatNou?, I dedicated a theme to this subject and launched a competition related to the Digiduck, a game ‘Ko de Kraker’ and promoted it with an online marketing campaign including banners, Twitter, Facebook and email marketing. This single theme got over 30.000 visits in one month.

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