Company: dpdk
Year: 2014

“In Peugeot’s spectacular commercial, a ‘James Bond’ like driver races through a frozen landscape dodging a jet, breaking ice, an attack helicopter and a huge halfpipe. Our idea: have the user re-enact the frozen lake scene by outrunning the breaking ice.” (

When I started working at dpdk this project was already ongoing, but without producer and therefore a bit unorganized. My task was to get everything back on track; planning, ideas, getting everybody in the same direction, feedback moments with the client and very important: making the deadline.

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