“Peugeot challenged us to combine the concepts of our 208 Virtual Testdrive and their global TV commercial which features nothing less than an orange dragon. A challenge we gladly accepted. Both the commercial and the 208 Virtual Testdrive revolve around driving around in a new 208 and experiencing its energy. In the commercial, this is visualized by a dragon tattoo coming alive and flying out of the car. We proposed to blend the Virtual Testdrive and the dragon to one interactive VR film in which you set out to catch the dragon.” (dpdk.com)
My tasks: managing development team, client, planning, deliverables and management.