Peugeot AutoRAI


Company: dpdk
Year: 2015

“Peugeot challenged us to come up with a captivating experience for the AutoRAI car fair. We created a unique, interactive test drive combining VR technology and Leap motion sensors.” (dpdk.com)

This multidisciplinary project was probably the most complex project I’ve ever produced. From arranging a video shoot in France including drones, permits and road blocks to transforming the ┬ávideo’s into an interactive installation using leap motion technology, the development of a website (blog), the promotional materials and arranging the hardware set up at the AutoRAI and all of this within a tight budget and timeframe of 6 weeks. It gave a big rush, but was by far the most challenging project I’ve ever run!

https://dpdk.com/work/projects/peugeot-virtual-testdrive
https://thefwa.com/cases/peugeot-208-vr-testdrive

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